Samsung

Find Your Color

  • HTML/CSS
  • React.js
  • Social Media APIs

To promote Samsung's new billion-color quantum dot technology, I created an experience that allowed users to find their unique color from the entire spectrum. Social media APIs were a natural fit for this project because they provide highly personalized visual content from userss daily lives.

Using React.js in conjunction with Facebook and Instagram APIs, the site analyzes social media photos in order to extract a dominant color. I created a custom algorithm to parse the color set and select the most vibrant, saturated colors. Each color was then mapped to a unique name in order to generate a shareable poster asset with the user's profile picture and color information. I wrote in detail about the thought process behind this project on Medium.